Five random things about me:

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1. I have a cat named Ollie and yes, he has an Instagram @nycolliecat

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2. I have lived as far north and south as one can in the State of New York

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3. I love a spreadsheet (My read-book list, budgeting, goals, and more all live on one).

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4. I hated reading till 2023. That year I read 30 books.

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5. I have a passion for interior design and someday wish to have my own brand called Oliver James Home. 

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Professional Life.

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It all began during my sophomore year in college when I thought I wanted to pursue a career in law. I recall dressing up and heading to a law firm for my first day of internship. However, I quickly realized that it wasn't the right path for me when I was left alone in a room with a man in handcuffs. During my junior year, I took an advertising class, and it changed my perspective. I was drawn to the creative freedom and the ability to express brands in new and innovative ways.

 

Now, over 13 years later, I've had the privilege of working on various marketing campaigns. One crucial thing I've learned is that the company's culture plays a crucial role in marketing success. Without people wanting to be a part of the brand, no product or service will sell or attract customers. I've integrated this idea into various aspects of marketing, such as merchandising, branding, events, digital marketing, and more. It's all about thinking outside the box and creating a sense of belongingness.

 

For instance, have you heard of a BBQ restaurant partnering with Bumble or hosting private yoga sessions? Or maybe Nas performing at a state fair, while the Real Housewives host a panel discussion? These ideas were made to preserve tradition while keeping things fresh and exciting.

 

My previous jobs have given me the freedom to be creative, take risks, and stay ahead of the curve.

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