overview
After 30 years of the same branding, we decided it was time for a facelift. With the new design, we wanted to stay true to the name, feel, and old branding and just get a fresher look. We called it evolving a dinosaur!
We worked with a branding company named CINSYR who motto is:
"We design identities you won’t forget, packaging you can’t put down, and spaces that keep you coming back."
The process started with a few round table meetings to get an idea of the new vision and after two months the new Dinosaur emerged. It allowed us to keep an iconic brand but have a fresh more modern look.
outcome
The outcome was a full launch of the brand. It allowed us to evaluate our merch, menus, social and more to see what had worked and what needed work. We launched a new younger merchandise line, changed up signage at restaurants, and gave a fresh new face to the public. The redesign was met with positive reviews!
