overview
Nely was looking for some brand development after leaving a gym to start her own exercise classes/company.
THE PROBLEM
After being at a gym for a few years Nely a friend of a friend was looking for ideas on how to step out with her own brand. She has a fun concept call "Fanny Pack" classes all built around butt workouts and was looking to grow her client base and gain exposure on social media.
TARGET AUDIENCE
People looking to exercise in Charleston, SC.
outcome
The outcome is a light fun branding that is easy to use, and eye-catching.
implementation
After reviewing her concept I put together a brand guide utilizing a logo, colors, social concepts, and community engagement. The idea was to focus on the fun of "Fanny Pack" classes by bringing in peach, calm, and garden vibes. From there I provided some ideas to pull the branding into her future social posting.