overview
Nely was looking for some brand development after leaving a gym to start her own exercise classes/company.
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THE PROBLEM
After being at a gym for a few years Nely a friend of a friend was looking for ideas on how to step out with her own brand. She has a fun concept call "Fanny Pack" classes all built around butt workouts and was looking to grow her client base and gain exposure on social media.
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TARGET AUDIENCE
People looking to exercise in Charleston, SC.
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outcome
The outcome is a light fun branding that is easy to use, and eye-catching.
implementation
After reviewing her concept I put together a brand guide utilizing a logo, colors, social concepts, and community engagement. The idea was to focus on the fun of "Fanny Pack" classes by bringing in peach, calm, and garden vibes. From there I provided some ideas to pull the branding into her future social posting.