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overview
Over the last five years, we have developed a strong partnership with the Buffalo Bills creating great experiences and events for new demographics.
THE PROBLEM
How to leveraging a national sponsorship to get the most out of it.
implementation
Tailgate Packages
As part of the partnership, we not only served inside the stadium but looked for ways to connect to the fans outside. If you know anything about the Buffalo Bills it's that their tailgates are table-breaking legendary. As part of this, we introduced Tailgate Packages that we could bring right to your vehicle before games. This created ease for the pregamer and an instant audience for us.
Tasty Videos
We have all seen the viral videos of how to make a dish at a home shot from above. As part of our partnership, we looked for new and different ways to promote both brands. Yearly we do three videos directed by the Buffalo Bills showcasing Dinosaur Bar-B-Que homemade scratch kitchen. This creates more viral content, gives the Bills a different view, and promotes Dino's scratch kitchen vibe. Check one out!
Lives
Fans love behind-the-scenes access to players. In order to get more exposure, we would host Live Q & A from inside the restaurant with plays. You could come in person or watch via social media. This allowed fans to ask questions while bringing attention to the restaurant.
outcome
The overall outcome is to think outside the box when coming to partnerships. Gone are the days of a sign, being in a brochure, or just selling food. It's now about being "sticky" with the consumer to create a longer impact. As a brand Dinosaur Bar-B-Que emerges itself into the Bills culture to become part of the fans' lives and less of a drive by banner.
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