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overview
How do you connect to a younger audience without leaving the restaurant? Bring on the swiping. With having multiple large colleges in the community the best way to get them in is free food and possible love. We partnered with Bumble to boost their viewership in our market while increasing our "cool" factor.
TARGET AUDIENCE
College Students
implementation
PROMOTION
OUTCOME
Doing this promotion on a Monday during a holiday weekend, we were not sure of its traction. We ended up running out of the tab before dinner service even came. The weekend ended up being crappy and people were looking for an escape and something to do. Between our social media and the in Bumble app pop-ups, we could reach our target audience easily and get them in! This was an outside-the-box idea that raised awareness and did what it was meant to achieve.
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