overview

Partnering with Lyft as an Offical Rideshare.

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THE PROBLEM

Out of our seven locations, only one has a parking lot, the rest are all located in cities. Many times we get suburban or out-of-town people who message us asking where they can park. When ridesharing first became big in NY state we looked at it as another opportunity for guests.

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implementation

The partnership allowed us to get official drop-off and pick-up zones through the city, discount codes for people coming to and from the restaurant as well as more untraditional marketing. Our Valentines Day promotion centered around Single awareness day offered a code for a Lyft home alone. 

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outcome

Not only did we gain an option for our guests to get to our restaurants, but we also ended up being a top drop-off and pick-up spot and helped boost the economy. In just one of our partnering cities, they say a $6 million economic boost in a year! 

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