Online Ordering
in 2019 COVID changed the world making many businesses have to rethink how they operate. With all seven Dinosaur Bar-B-Que locations being in the northeast, restrictions really changed in person dinning. They were only allowed to operate as takeout/delivery for a few months. After evaluating the third parties and the % they were taking from each order we knew we had to do something. The pushing point was the lack of communication we had with our own guests because they were "owned" by third parties.
TARGET AUDIENCE
Third-party app users.
MY ROLE
First, we had to figure out what our exact needs were. Next, we evaluated companies and what their platforms could offer. We wanted to find a company that fits our company size with room for expansion but needed to on a quick timeline. After tons of video demos, we found a company that offered customization, marketing, reporting, and ease of use.
I worked closely with the team at 9Fold to develop the site layout, customization, and layout.
outcome
After two weeks we successfully launched our own online ordering platform taking away hidden service fees and cutting out the middleman. We saw our average order rate increase 27% and over 35,000 users in less than 6 months.
