RESUME

Vice President of Digital Marketing- REBNY

January ’22- Present / New York, NY

 

• Oversee the execution of content design, social media, and paid media strategy. Built a full report tracking system to monitor results.

• Spearheaded the website redesign, including the management of the agency, and content strategy; establish processes and procedures to ensure successful delivery and ongoing functionality of websites.

• Redeveloped branding to make a cleaner more modern feel for the company while showcasing the 127 years of history.

• Identify new opportunities within email marketing to streamline and produce content that would get higher open and click rates.

• Increased company culture through internal marketing.

• Oversaw and developed the yearly membership campaign to bring in company dues sooner.

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Marketing Director - Dinosaur Bar-B-Que

January ’17- December '21 / Syracuse, NY

 

Responsible for development and execution of integrated marketing campaign plans and related budget; hired, trained, and managed marketing and support teams for a multimillion company.  

• Implemented full digital strategy campaigns while looking outside traditional platforms and incorporating new techniques to increase all traffic and presence online.

• Grew customer relations through the development of chatbots and a customer retention plan.  

• Instrumental in all design and expression of culture/brand identity both internally and externally, including company rebrand.

• Developed weekly and monthly reporting summarizing analytics for hits and misses for future development.

• Oversee partnership with major brands to expand awareness and gain new customers.

• Launched community events focusing on charity and inclusion.

 

Adjunct Professor - Syracuse University

January ’19- January '22 / Syracuse, NY

 

The goal of my class ‘Social Media in the Organization” is to provide a broad overview of “social media” – and how its use has changed organizations, and ways to strategically, effectively communicate through different social platforms within and beyond the organization to achieve organizational goals.

• Focus on “Listening” and “Talking” to your customers.

• Tracking ROI, sentiment and provided social currency for a company.

 

Marketing and Social Media Manager -

The Great New York State Fair

July ‘09-December ’16 / Syracuse, NY

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Instrumental in the design and creation of all digital, print, and social media advertising for one of the oldest and largest state fairs in the United States, reaching 1.2 million people over 12 days.  

• Responsibilities include management, maintenance, and insights of all social media platforms.

• Development and construction of all digital marketing ads

• Maintained a million-dollar marketing budget while increasing customer year over year.

• Lead in creating inclusive events and campaigns to redefine what a State Fair of New York looks like.