Citysnap App Launch
In 2022 I helped launch Citysnap an app for New Yorkers by New Yorkers. The purpose of the app is to pull in accurate data on apartments and make it easily accessible to New Yorkers and Agents. With the launch of the app, we worked on digital emails and social, partnering with industry influencers, and did a print campaign around the city.
01
Social Media
As a roll out for the app we worked with influencers in the real estate community to showcase apartments they had on the market. We featured reel collaborations that reached over 1 million impressions. These reels lead to more downloads of the app.
02
We launched an email campaign that took users through the different experiences that the app had. This allowed for better user experience and more use of the app. Users learned of tools about taking photos of buildings to see apartments available, how the good book showings directly through the app and more.
