overview

After winning the Taste of Buffalo "Best Meat" for Ribs we wanted to use the win to bring more awareness to our Buffalo location. Our plan was a fun digital target ad. We utilized SEM and social ads to reach a high impression and CTR. 

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THE PROBLEM

Our Buffalo, NY location was underperforming. We found that a lot of people knew the brand but not that we had a location in that city. We wanted a way to get exposure and then spread that exposure. We entered the Taste of Buffalo to showcase how good our food was and to let people know we were in Buffalo.

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TARGET AUDIENCE

Our target was the city of Buffalo and its surrounding suburbs.

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outcome

Utilizing fun wording and yummy imagery made the ad stand out. We received a high engagement with 390,470 Impressions and 2,217 clicks. With a budget of $1,000, the CPC was $.41.

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