overview

Each year we evaluate ways of increasing our holiday bonus card sales. In 2018 we switched our concept up to be fun and poke at the idea of buying the gift for yourself, "Why Should Kids Be The Only Ones Who Get What They Want".

implementation

We were able to use the malls Santa set up to film funny scenes showing kids not only being able to ask Santa what they want for Christmas.

outcome

This campaign had our highest engagement and impressions for the year. We also were able to raise gift card sales by 37% in 2018 due to fun creative and direct buy clicks.